Liz Simpson, Founder and Principal Consultant
Liz Simpson
Founder & Principal Consultant
People | Strategy | Solutions | Measurable Growth

Partnering for a Stronger Tomorrow

Helping healthcare organizations connect strategy, people, processes and performance to create measurable and sustainable growth.

Who We Serve

Healthcare organizations ready to grow.

Home Health

Grow referrals, increase admissions and strengthen partnerships.

Hospice

Expand market presence, build referral networks and drive census growth.

Skilled Nursing

Maximize occupancy, strengthen hospital relationships and improve conversion.

Long-Term Care

Enhance market positioning, develop referral sources and increase census.

Senior Living

Fill communities, build strategic partnerships and create sustainable growth.

Additional Resources

Technology support, clinical & compliance, managed care contracting, HR, operations, TPE, billing and more.

Liz Simpson
Founder & Principal Consultant

About Liz Simpson

Elizabeth “Liz” Simpson is the Founder and Principal Consultant of Continuum Growth Partners. With more than 12 years of healthcare business development and leadership experience, she has built business development departments, launched new markets, developed high-performing teams, and driven measurable growth across home health, hospice, skilled nursing, senior living, long-term care, and post-acute care.

Liz brings a unique combination of strategic vision, hands-on experience, and operational insight to help organizations achieve sustainable success.

Stronger Communities Through Better Care.
Consulting Services

Real experience. Real solutions. Real growth.

Sales & Marketing Strategy

Referral development, market expansion and brand positioning.

Operational Improvement

Process development, workflow efficiency and performance solutions.

Team Development

Recruiting, training, coaching and leadership support.

Clinical & Compliance Support

Best practices, regulatory guidance and quality enhancement.

Financial Growth

Payer strategy, census growth and KPI development.

Strategic Partnerships

Hospitals, physician practices, senior living, skilled nursing and community relationships.

Additional Resources

Portal management, managed care contracting, HR support, TPE, billing optimization, case management/SNF support, assisted living start-up/licensing/compliance and senior living technology.

The Continuum Approach

A measurable framework for growth.

CCensus & Market Analysis
OOpportunity Identification
NNetwork & Referral Development
TTeam Performance
IIntake & Conversion Optimization
NNew Business Development
UUtilization & Capacity Alignment
UUnderstanding KPIs
MMeasurable Growth
Services & Investment

Flexible support based on your growth goals.

Growth Assessment

Starting at $3,500

One-time diagnostic with market analysis, referral evaluation, conversion review, operational alignment, SWOT and a prioritized 90-day action plan.

90-Day Census Growth Accelerator™

$5,500-$7,500 / month

Three-month engagement with growth implementation, target-account segmentation, referral development, sales cadence, KPI dashboard, coaching and conversion improvement.

Fractional VP of Growth

$8,500-$15,000+ / month

Executive growth leadership, sales-team management, referral strategy, marketing oversight, KPI management and operational alignment.

Multi-Site Growth Partnership

$12,500-$25,000+ / month

Custom regional or portfolio growth strategy, location-level plans, standardized KPIs, sales leadership and scalable growth systems.

Sales Team Training

$2,500-$6,000 / session

Customized training in consultative selling, referral development, account planning, objection handling, follow-up and accountability.

Custom Projects

Custom Quote

Competitive analysis, sales playbooks, marketing campaigns, recruiting alignment, market expansion and leadership workshops.

Resources

Client-ready information at a glance.

CGP Overview & Liz Simpson Bio

Download the company overview with consulting services, the CONTINUUM approach and founder bio.

View Company Overview

Services & Investment Guide

Review CGP engagement options, pricing ranges and included services.

View Investment Guide
Healthcare Growth Today. Stronger Communities Tomorrow.

Ready to talk about growth?

Connect with Liz to discuss your organization's sales, marketing, operational or growth priorities.